Posttruth as an instrument of political narrative of the postmodern era

The article provides a multidimensional analysis of the post-truth phenomenon from historical aspect, as well an instrumental means achieving informational-communicational goal; way positioning in relation to significant aspects socio-political reality; and political technology aims at ensuring competitive advantages, etc. Post-truth is conceived form specific information communication product postmodern era, which arose response certain megatrends including criterion relativism, devaluation meanings values, simulation imperative life activity. Priority research efforts are focused on meaningful demarcation regarding truth lies, since this subject field determines prospects for conceptual expression post-truth. narrative representation essential functional effectiveness Not polemics discourse with their requirement convincing semantic reliefs hierarchies, but order words storytelling, not burdened by requirements argumentation, most comfortable conditions expansion informational communicational environment. An important feature striking difference between reality its portrayal instruments. challenges threats post-truth, requires priority professional community public consciousness general – shows that avalanche-like use tools environment leads increase disinformation level aimed creating spreading false perceptions serve interests needs. It toolkit experimental platform double standards, bias, prejudice, manipulation, propaganda. devolution into objectively naturally symmetrical degradation involution politics politicking, never guided interests, always only own, de facto parasitizing opportunities powers it has gained.